Communication : Careers

Career Information and Further Study

The ideal communication student is a well-cultivated critical thinker who can effectively communicate the results of thinking to diverse audiences. Therefore, specifically, the communication student has the skill to:

  • Raise vital questions and problems, formulating them clearly and precisely;
  • Gather and assess relevant information, using abstract ideas to interpret them effectively;
  • Come to well-reasoned conclusions and solutions, testing them against relevant criteria and standards;
  • Think openmindedly within alternative systems of thought;
  • Argue effectively by coming to know his/her subject matter;
  • Deliver arguments effectively in public, with sufficiently nuanced tone and style, whether by print, or speech or visual means, among audiences that may vary according to level of knowledge, cultural origins, and interests.


Career Choices

Students who earn the Bachelor of Arts Degree in Communication from UB are prepared to become Communication Specialists. The term "Communication Specialist" is a United States Labor Department designation for an entry level employee trained in the basic skills of communication, and, who can participate in the production of major and minor communication documents and events, including event planning, report and proposal writing, and so forth.

Many of our graduates have entered jobs with such titles as Marketing Specialist, Public Relations Officer, Research Assistant, Copy Writer, Events Coordinator, or Advertising Associate, to name a few. Each of these titles and job responsibilities require proficiency in various forms of communication.

Many baccalaureate graduates also choose to further their education in Business (Human Resources, Business Administration), Law, Communication, Higher Education (Student Affairs Administration) or Social Work (Counseling). Approximately 30% of students continue for a graduate degree within one year of finishing their B.A.

The majority of master's degree graduates are employed in managerial or administrative positions in the fields of industry, education, health care, or government. Doctoral graduates work in a variety of research, teaching or administrative roles in academe or business.

What percentage of graduates goes on to find related employment?

83% within one year of graduation

Communication graduates pursue some of the following careers:
  • Account executive
  • Account management
  • Admissions
  • Advertising specialist
  • Arbitrator
  • Crisis intervention
  • Counseling
  • Counselor
  • Disc jockey
  • Editor or editorial assistant
  • Educator
  • Information systems specialist
  • Information technology
  • International customer relations
  • Law enforcement
  • Lawyer
  • Life insurance benefits marketing
  • Lobbyist
  • Market research analyst
  • Media specialist
  • Organizational trainer
  • Personnel assistance
  • Personnel director
  • Professor
  • Promotions
  • Public relations specialist
  • Publicity assistant
  • Sports coordination
  • US Secret service
  • Web page designer
  • Writing


Salary Information

Salaries range greatly from one occupation, position, and work setting to another.

What percentage of graduates goes on to graduate school?

30% within one year after graduation

Updated: 13 Nov 2012 06:00:46 EST